Star Rating Grid Question Type

Star Rating Grid questions allow respondents to use stars to rate multiple items (rows) on multiple dimensions (columns). Each star represents the equivalent numeric value for that rating (e.g. Four stars will report a 4).

The X next to each set of stars allows respondents to clear their answer if they change their mind or misclick. You can also choose to provide respondents with a Not Applicable option.

When To Use It

Use Star Rating Grid questions as an interactive way to ask your respondents to rate a list of items on multiple characteristics. For example, rate things like customer service and satisfaction.

Setup

This question can be a little tricky to set up so let's walk through it together!

  1. Click the Question link on the page where you would like to add your Star Rating Grid question.
  2. Select Star Rating Grid from the Question Type dropdown and enter the question you wish to ask.
  3. Enter the characteristics you wish for the survey respondent to rate the elements on as Column Headers. In our example, survey respondents will rate our service reps on their Friendliness, Knowledge, and Helpfulness. Keep in mind you will need to have at least one column header so even if you are just gathering a single star rating for 2 or 3 movies you will need to put something in at least one column header for the stars to appear. Something like "Rating" should work!
    Star Rating Column Headers
  4. Scroll to the column headers and row headers and enter the elements you wish for the survey respondent to rate as row headers. In our example, we entered service reps.
    Star Rating Row Headers
  5. Make sure to click Save Question when you are finished.

Common Customizations

On the Answers tab of your Star Rating question, you can change the number of stars available (2-10) for survey respondents to select.

Star Rating With Different Amount of Stars

You can also choose to provide a Not Applicable option for each cell of your Star Rating question on the Answers tab.

Star Rating Answers Tab

Survey Taking

On a desktop and most laptops, the Star Rating Grid question type looks like so.

Star Rating Survey Taking on Desktop

When optimized for mobile devices the Star Rating Grid question type displays each row one at a time. It will also have larger targets as mobile respondents will be using their finger to select answers.

You can turn off the one-at-a-time interaction if you wish.

Star Rating Survey Taking on Mobile

Reporting

Star Rating Grid questions report as a table with summary statistics. Count will be available by default, whereas Min, Max, Average, and Standard Deviation can be included via Layout & Options.

If the report is embedded, you will only see the averages without the stars.

Star Rating Reporting Element

 See additional compatible chart types

 See what other report types are compatible

The below grid shows which of the report types Star Rating Grid questions are compatible with. If you plan to do some specific analysis within Alchemer this report compatibility chart should help you choose the right question types!

Report Type
Compatible
Standard
 
Legacy Summary
 
TURF

Profile

Crosstab

Comparison

Exporting

In CSV/Excel exports, each row and column pairing is displayed as a column. The numeric star rating value is reported in the cells.

Star Rating Exporting

FAQ: Can I Base Logic Off the Star Rating Grid?

You can! But only under certain circumstances. The question must have a single column and thus a single value per row in order to set up logic.

Example 1: Star Rating Grid question that would work for setting up logic.

Star Rating Grid Compatible as Logic Source

Example 2: Star Rating Grid question that would work for setting up logic.

Star Rating Grid Compatible as Logic Source 2

Example 3: Star Rating Grid question that would NOT work for setting up logic.

If you set up logic off of any given row in the below question it would trigger based on the response to the first column.

Star Rating Grid Not Compatible as Logic Source

How Do I Set Up Logic on a Star Rating Grid Question?

If your Star Rating Grid question has 1 row and 1 column the set up is quite simple.

Note: This configuration requires that both your Star Ranking Grid question and follow-up question are located on the same survey page.

Logic Example Source Question

Let's say, for example, that we wish to ask a follow-up Essay question "Please tell us more about what we can do better" if the rating was 3 stars or lower.

On the Logic tab of our follow-up Essay question, we will select the option to Only show this question based on answers to previous questions or other logic conditions. Then, in the first dropdown we will select the row header below the overall question title for our star rating grid question.

Select Star Rating Row as Source of Logic

For the logic operator, we will select is one of the following. Learn more about Logic Operators.

In the final field, we'll specify a comma-separated list of the options for which we wish to show our follow-up Essay question. Our completed logic rule will look like so:

Logic Rule Example

Test it out in this example survey!

For Star Rating Grid questions with multiple rows and a single column the set up is identical you'll just choose the appropriate row.

Check out a Star Rating Grid with logic based on multiple rows in this example survey.

 Best Practice Tip: Grid Questions on Mobile Devices

Grid questions are often used to allow your survey respondents to make comparisons. For example, in the below question, survey respondents are implicitly making a comparison across the various ice cream brands listed in the rows.

Because this is the most common and best use of grid question types it is important to note how grid question types display on mobile. Grid questions will be displayed one grid row per page. This will reduce horizontal scrolling trouble as well as problems survey respondents typically experience trying to select the correct option.

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