Segmentation
As a Alchemer Pulse user you’ll be familiar with the process of viewing Net Sentiment or NPS whilst applying a breakdown (i.e. Checkout Experience in the example below). This is a powerful feature of our tool that allows you to discover the key drivers of positive and/or negative sentiment within your customer base.
Applying segmentation when viewing charts allows you to drill down on how specific customer groups are responding to your platform/service.
Using the charts below as an example, if this user were to not apply segmentation via our multi-series feature, looking at the key drivers of net sentiment alone then they'd be missing out on some key insights on the difference in experience between new and returning customers.
