Digital Apps Interaction Summary: Summary Tab

The Summary tab of the Digital Apps Interaction Summary dashboard gives you a full picture of your Alchemer Digital apps, from how customers feel to how often they come back. It's organized into six sections, and each one answers a different question.

For filters, permissions, data freshness, and how to read a KPI tile, see Digital Apps Interaction Summary Dashboard Overview.

Note: Because two sections use full history and the rest follow the Date Range Selector, totals can differ from one section to the next. That's expected.

Sentiment Summary

Start here for a quick read on how customers feel about your apps.

How to read it together: Net Fan Score and Love Percent show how customers feel inside your app. The store ratings show what customers say publicly. When they move in different directions, look at Sentiment Details to see when the change started.

Why it matters: These four numbers give you a fast health check you can share with your team in seconds.

Note: Store ratings are lifetime averages, so they don't change with the date filter. A store rating tile shows 0 when no store listing is linked to the app.

Overall Distribution

This section shows how customers have responded across your full history. An on-screen note reminds you that these totals don't change with the date filter.

How to read it together: Each donut shows counts and percentages with a total. Compare the Love Dialog split with the star ratings to see whether in-app sentiment and public ratings tell the same story.

Why it matters: Full-history totals give you a stable baseline to compare recent periods against.

Note: Google Play star counts are estimates.

Sentiment Details

This section shows how Love Dialog responses and store ratings change over time. Use the Day and Week toggle on each chart to change the view.

How to read it together: If Love Percent drops, check Love Dialog Interactions to see whether Don't Love answers rose or fewer customers answered at all. Then check Store Rating Over Time to see whether the change reached your public ratings.

Why it matters: Spotting a change in sentiment early gives you time to act before it shows up in reviews.

Note: If a store listing has no data, its chart shows "Cannot display the chart. No data found for this query. Try changing your filters."

Rating Dialog

This section shows how customers respond when your app asks them to rate it.

How to read it together: Compare Dialogs Shown with Dialog Outcomes. A rise in Rated after a change to your targeting is a good sign that you're asking the right customers at the right time.

Why it matters: Asking happy customers for a rating is one of the most direct ways to lift your store ratings.

Note: Rated means the customer was sent to the store. It shows intent, not a confirmed review. Remind Me and No Thanks can be zero, including when your app uses the platform's native rating prompt.

Customer Interactions

This section shows how customers engage with your surveys, messages, and prompts.

How to read it together: Look at displays next to responses. If surveys or prompts appear often but few customers respond or engage, try a different message, timing, or audience.

Why it matters: Engagement shows whether your in-app interactions are reaching customers in a way they welcome.

Note: When an interaction type isn't set up for your app, its charts are empty and tiles show "No data found for this".

Usage and Retention

This section shows how many people use your apps and how many keep coming back. It uses your full history, not the date filter, so trends stay comparable from period to period.

How to read it together: Growing MAU with steady retention means you're adding customers and keeping them. If MAU grows but retention falls, new customers may not be finding enough reason to return.

Why it matters: Retention shows whether the experience you're building keeps customers around.

Note: The current month is still in progress, so its numbers are incomplete. Charts label it Month in progress.